A new marketing campaign for Rogaine is trying to reposition the hair growth product as an everyday bathroom essential like deodorant or toothpaste.

It is not exactly news that in a July heat wave, short haircuts are popular. But half measures are no longer sufficient.

IF you’re suffering hair loss, see a dermatologist first, not hair transplant surgeons, said Dr. Robert M. Bernstein, a dermatologist in Manhattan who specializes in hair restoration. After determining a cause, dermatologists can offer advice about options from the medical to the surgical. Many women with hair loss try Women’s Rogaine, a solution with 2 percent minoxidil that is applied to the scalp, twice daily. Others prefer Rogaine’s foam for men, because it has 5 percent minoxidil, dries qu…

Options for women who suffer from hair loss have increased over the years, expanding past wigs or just accepting it.

Is male-pattern baldness inherited through the mother?